The results showed men were slower and less accurate after trying to impress the women. But when the task was repeated with a group of female volunteers, they did not get the same results.Memory scores stayed the same, whether they had chatted to a man or a woman.Psychologists at Radboud University in The Netherlands carried out the study after one of them was so struck on impressing an attractive woman he had never met before, that he could not remember his address when she asked him where he lived.
You become "friends" with an ex on Facebook and reminisce about the past. You spend hours thinking about them and your heart races whenever you see a text from them. You tell yourself it's ok because you're not really cheating, you're just chatting. Biochemical research has shown that the effect of these love chemicals is twofold: they are released in response to your friend, and they bond you to him or her.While men traditionally have been the more unfaithful sex, gender roles are reversing in some cases as more women experience cybersex.“I think there is this bias that women don’t cheat for sexual reasons at all,” Hertlein says. Friendship becomes emotional sex when the feel-good brain chemicals and hormones that are released when even thinking about that person take over. But you are having emotional sex, and that can be even more intense, sensual and all-consuming than physical sex. Emotional sex is a friendship that escalates into something that feels the same as romantic love and can manifest itself in numerous ways -- physically, romantically, emotionally, lustfully, verbally, or virtually.